To design is much more than simply to assemble, to order or even to edit: it is to add value and meaning, to illuminate, to simplify, to clarify, to modify, to dignify, to dramatize, to persuade, and perhaps even to amuse. To design is to transform prose into poetry.
— Paul Rand - Design, Form and Chaos.
I’m trying to make the moment accessible. I’m not even trying to explain the moment, I’m just trying to make the moment accessible.
— William Gibson, No Maps for These Territories (2000)
Designers have the ability and the training to harness the knowledge of the unconscious mind, rather than being limited to working with explicit knowledge. This makes them good at synthesizing complex problems with large numbers of constraints; it also makes them bad at explaining or defining what they are doing or thinking. They will describe process and results because they are not consciously aware of their own rationale.
— about the definition of a designer by Bill Moggridge.